Our Strategy
‘Creating Change Together: Our Direction 2023-2028’ is our vision for the future and our approach to achieving it. It is a collaborative effort, co-produced by members of our community working together at every stage of its development between April 2022 and October 2023.
In line with our commitment to continuous growth and learning, we also carried out a review of ‘Our Direction’ in 2026, a mid-point check-in to assess our progress and identify areas for improvement.

About
‘Our Direction 2023-2028’ was created as a result of multiple workshops and conversations that dove deep into our ambitions, values, challenges, and the ever-evolving nature of co-production across various sectors. It reflects the evolution of our community, the challenges we face, and the goals we want to achieve.
It does this by:
- Stating our evolved, vision, mission and values
- Sharing our Journey of Change diagram that helps us to understand the challenges we want to overcome and their causes. This enables us to clarify the change we want to see, so we can identify the 'steps to change' that we can take to make that change a reality.
- Outlining a plan to work towards achieving our vision and mission by putting the ‘steps to change’ into action, along with what practical things we will do to achieve these aims.
- Sets out how we will review our progress on an ongoing basis.
You can download a copy of our strategy on this page. It is also available as a screen reader friendly Word document version or an audio version (as an mp3 file). Or feel free to make use of our accessible versions Google Drive folder which contains other formats such as Braille, Daisy and EPUB.
To find out more about how Creating Change Together: Our Direction 2023-2028 was co-produced and how differs from our previous strategy ‘Our Direction 2020-2022’ read our launch blog.
2026 review
During our 2026 review, which took place 2.5 years into ‘Our Direction 2023-2028’, we revisited our core values and ambitions to see if they were still relevant and reviewed the key focus areas of Co-Production Collective to see if anything was missing. As part of our review, we gathered insights from our community, our partners, UK research funders, the Co-Production Collective Allies Group, and our staff.
Our core values – transparent, kind, inclusive, embracing of change, and reflective – will remain the same for the remainder of ‘Our Direction,’ though we will expand our definition of ‘inclusive’ by more explicitly stating our commitment to being anti-racist and anti-discriminatory in our practice.
- A one-page document
- A written summary of changes, available as a PDF or screen reader friendly Word document.
You can also watch our short video to find out more:
If you would like to read a more detailed review, which is available as a PDF or screen reader friendly Word document, please complete our form to request access.
To find out more about how we conducted our review and the findings we gathered, read our launch blog.

Testimonials

"I happened to discover the Co-Production Collective community bringing together all sorts of people to engage in a permanent dialogue, co-produce and co-deliver tangible action. This decision had a profound impact on me as a person and an advocate for mental health issues. When I was attending the informal Cuppa sessions for the first time, I could not believe that the journey would be so rich in experiences. "

"As a neurodivergent researcher and advocate, I deeply value my involvement with Co-Production Collective. The Collective doesn’t just listen to those with lived experiences; it actively integrates our insights into its core work, embodying true co-production. Learning from/with the Collective has been instrumental in refining my approach to co-production."

"My engagement with the Collective came at a time when I was feeling isolated and at times muted in terms of working with organisations and researchers to enhance service provision. The values and ethics of the Collective meant that I found a space I can meet with others who share the same mindset and where I feel safe to explore without judgement."

"My work with the Collective has given me a new lease of life, from co-producing our payment and our safeguarding policies, to co-designing and co-delivering our training sessions, I have acquired new skills and gained a new confidence that has helped me cope with the mental health issues that have plagued my life. "

"Being given opportunities to co-produce with the Collective increased my understanding and knowledge base, enabling me to co-produce a qualitative research project on people’s experiences of shielding in the COVID 19 pandemic. I have developed transferable, research skills which are being utilised in other research projects I am involved with."
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"The expertise of Co-Production Collective allowed the identification of priority research questions that reflect the curiosity and concerns of the general public as much as those of people with learnt/professional expertise in the field. This led to co-produced themes that enable us to apply for major research funding to tackle maternity disparities."

"Co-Production Collective are visionary changemakers. Working with the Collective on their strategy and the Measuring Success project has been a fantastic learning experience and has enabled Grand Challenges to test ways of embedding the principles of co-production throughout our programmes. "
"I love working with the Collective. I was reticent at first, because I never went to university, I have no experience of academics and I was worried I wouldn’t fit in and that I would feel like an outsider. Everyone at the Collective is so friendly, and thoughtful. They live co-production and I have learnt so much. "

"I first got in touch with Co-Production Collective as I was struggling to find organisations that shared similar values and approaches to work that I do. The thing that I value, is the sense of purpose and commitment to putting people front and centre. I’ve already learnt a great deal about how to get co-production ‘right’!"

"I first got involved during lockdown, and since my involvement I have not turned back. Gradually, I built confidence and have been able to connect with some beautiful hearted, selfless people. The greatest aspect that I value is the support and the mutual respect and understanding when making decisions."

"By being involved in the Collective, I’m constantly challenged to do better in my research. I get to work with a diverse range of people to reflect on how to make research more meaningful and impactful to the communities that stand to benefit from it."

"As a representative of one of the organisations funding the Measuring Success project, I have been involved in co-developing the scheme and supporting the assessment of applications. It’s been a fantastic learning experience to understand how funders can help create the best conditions to embed the principles of co-production."
"The idea for the Collective began life as just a few words on paper. Now it is a living, breathing, exciting venture. By challenging assumptions and supporting people to work differently I believe it is playing a vital role in helping us tackle some of society’s biggest health challenges from a fresh perspective."

"As a carer for my son, who has Cystic Fibrosis, I became aware that health and social care provision was system moulded rather than person-centred. I was on the hunt for genuine collaborative working. For the first 3 years I found a few crumbs and the occasional nugget. Then I discovered the Collective – I had arrived!"

"The Co-Production training felt like a safe space among equals and meant we were able to address any pre-conceived worries or barriers to co-production in research as a two-way approach to learning. The future of research is co-produced so without a doubt, all PhD students need this training!"

"I have learnt so much about co-production through being involved in the Collective. I was part of the team who chose the co-produced Pilot projects to fund. Not only did I learn a lot from this involvement but also it has been a great experience to see the projects grow and develop."


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